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Seccombe, D
PepsiCo originally saw GLP-1 as having a negligible impact on its business, but has since aggressively embraced the trend, adding high-protein and fiber variants to Doritos, SmartFood, and SunChips, while avoiding explicit GLP-1 Support positioning
As appetite decreases and total food volume declines, certain nutrients are often the first to fall short
"Addressing this issue is not only a public health opportunity but also a workforce and economic imperative." Case continued, "Our analysis shows that GLP-1 medications, when paired with a holistic adherence program, represent a once-in-a-generation opportunity to prevent and manage chronic disease, improve quality of life and bend the healthcare cost curve
It found half (51 per cent) of employers said they cover the medications only for diabetes, down from 56 per cent last year and 66 per cent in 2024