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Alberts B, Johnson, A, Lewis, J, et al

Phentermine is usually prescribed by doctors for weight loss as a short-term adjunct to lifestyle modification

That translates to roughly 1-3% of patients in the oral formulation trials

Semaglutide and tirzepatide both bill using J3490 (Drug, Not Otherwise Classified) or J3590 (Non-Covered Drug) depending on the payer

Fill half your plate with non-starchy vegetables at lunch and dinner, and pair fruit with protein or fat to enhance GLP-1 response

Deeply understand physician and payer dynamics, and build strategy accordingly: Deeply understand physician and payer dynamics, and build strategy accordingly: Understanding the differences between primary care provider versus endocrinologist perceptions and prescribing behaviors (e.g., class preferences, route of administration preferences, etc.) is foundational to developing strategies that account for stakeholder-specific nuances